75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
What it means:
When you think about it, it’s pretty incredible that the credibility of a company is so powerfully linked to the aesthetic quality of its website.
But it’s 2022, and a website serves as a window into the way a company operates. As such, it needs to exude credibility in every sense of the word.
How to fix it:
When it comes to portraying credibility on a company website, step one is to have a modern, updated design that shows your company cares about its digital presence. This includes implementing all of the aspect ratio, image, font and layout information we discussed above.
But credibility is also driven through a website’s content, and content should always go hand in hand with design.
What do I mean?
A website’s content can be anything from images or videos displayed on the site to blocks of text describing your services, or a large headline. The way these pieces of content are integrated with your site’s design is just as important as what they say.
Good design relies on a seamless integration of quality, informative, and credibility-boosting content into the overall fabric of the site.
Make sure that your website’s content—whether in the form of images or text—reinforces its design. This way high quality aesthetics are bolstered with evidence of success, brand-defining statements, and images that keep users interested and engaged.
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