Is your website ready for your clients ‘SEARCH INTENT’?
Search Intent (also known as “User Intent”) is the main goal a user has when typing a query into a search engine.
Common types of Search Intent include informational, commercial, navigational and transactional.
For example, let’s say you want to cook up some kale for dinner.
But you’re hungry and want to eat NOW.
So you head to Google and search for “quick kale recipes”.
The first result you click on looks OK at first.
But you quickly realize that the recipe takes over an hour.
So you quickly click over to the search results to find something else.
And the next time you strike gold.
This result is a recipe that takes 10 minutes from start to finish…
…which is EXACTLY what you’re looking for.
If enough people that search for “quick kale recipe” feel the same way, that result will get a significant rankings boost.
Simply put: satisfying Search Intent is ultimately Google’s #1 goal.
Takea look at your website, does it match what my clients will besearching for?
Have a great day.
