What Is Google Trends?
Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data.
It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy.
Here’s what it looks like:
In this article, we’ll cover how to use Google Trends and five practical ways to leverage it for your content strategy:
- Find currently trending topics
- Identify seasonal trends
- Optimize your local SEO strategy
- Monitor your competitors
- Optimize your SEO strategy
How to Use Google Trends
Google Trends measures keyword popularity rather than keyword search volume.
Here’s how Google explains it: “Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.”
To start using Google Trends, enter a keyword into the search bar or choose one of the provided examples.