A call to action (CTA) is a button or a link on a website that prompts visitors to take a specific action. CTAs are important because they guide visitors to take the next step, whether it’s signing up for a newsletter, making a purchase, or downloading a PDF.
Here is a simple guide to the importance of CTAs on websites:
– CTAs increase conversions: By providing clear, actionable next steps, CTAs can help increase the number of visitors who take the desired action, such as making a purchase or filling out a contact form.
– CTAs help guide visitors: A clear and prominent CTA can help guide visitors through the sales funnel by telling them what step to take next.
– CTAs can lead to more sales: By prompting visitors to take action, CTAs can lead to more sales and revenue for a business.
– CTAs can help with SEO: Since search engines track how visitors interact with a website, a well-designed CTA can help boost the site’s SEO by keeping visitors on the site longer and encouraging them to take specific actions.
– CTAs can help measure success: By tracking clicks on a CTA, a business can measure the success of their website and marketing efforts, and make adjustments accordingly.
In summary, CTAs are important because they guide visitors to take specific actions, increase conversions, and lead to more sales. It is important that the CTA text is clear, action oriented and placed in prominent area in your website to drive conversions.