September 27, 2022  

What is Google Trends & How to Use It

What Is Google Trends?

Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data.

It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy.

Here’s what it looks like:

In this article, we’ll cover how to use Google Trends and five practical ways to leverage it for your content strategy:

  1. Find currently trending topics
  2. Identify seasonal trends
  3. Optimize your local SEO strategy
  4. Monitor your competitors
  5. Optimize your SEO strategy

 

Google Trends measures keyword popularity rather than keyword search volume.

Here’s how Google explains it: “Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.”

To start using Google Trends, enter a keyword into the search bar or choose one of the provided examples.

 

 

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June 17, 2022 No Comments  

What is Search Intent

What is search intent?

Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something.

June 8, 2022 No Comments  

Are you improving your website?

In a world where the Internet is where customers first encounter your business, it’s vital that your website is up to date and prepared to offer the best user experience possible. If not, you’ll lose potential customers before you even realise they visited your website.
May 31, 2022 No Comments  

55 Web Design Statistics in 2022

Want to know whats going on over the interwebs, here are a ton of new stats.

General Web Design Statistics:

  • Website visitors need just 0.5 seconds to form an opinion on the website they are visiting
  • 38% of people will leave a website if it doesn’t look appealing
  • 85% of adult website users believe the mobile version of a website should be just as good as the desktop version
  • There are 4.54 billion internet users globally
  • There are 1.75 billion live websites as of March 2020
  • 58.5% of all websites are in English
  • Every minute, 380 new websites are created
  • The average user spends 2 minutes and 17 seconds on a website
  • 44% of B2B buyers will leave a website if there’s no contact information available

 

May 29, 2022 No Comments  

48 New Content Marketing Statistics That Are a Must-Know for 2022

Content marketing is at the very core of digital marketing. Content continues to be an essential feature in increasing traffic, engaging with people, and encouraging others to get involved.

Years ago, content marketing focussed heavily on blogs, however, times have changed and we’ve moved onto bigger and better things. Whilst blogs are still important, there’s a wider audience to reach and more platforms to use for content marketing.

May 19, 2022  

10 Essential Web Design Tips for Your Website This 2022

When you look at your website, what do you see? Does your website have updated, enticing, and eye-catching content and design? Is your website future-proof?

Below are 10 essential web design tips that can turn your website from old and boring into new and improved this 2022!

May 10, 2022  

We dont do UGLY!

We dont do UGLY!

Website design is the main factor for 48% of users when they determine the credibility of a business.
(Source: Blue Corona)